1. Introduction

Matha Ayurveda Eye Hospital & Panchakarma Centre (“Matha”, “we”, “our”, or “us”), accessible from https://www.mathaonline.com and through our mobile application (“Matha App”), is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, store, share, and protect your data when you use our website or mobile application.

By using our website or mobile application, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our services.

2. Information We Collect

We collect the following categories of personal and health-related information:

2.1 Personal Identification Information

• Full name
• Email address
• Phone number
• Location/address

2.2 Health & Medical Information

• Eye-related medical conditions and symptoms
• Medical history and previous treatments
• Consultation queries submitted via contact forms or the mobile app
• Appointment details and treatment preferences

2.3 Technical & Usage Information

• IP address and browser type
• Device type and operating system
• App usage data and session duration
• Pages visited and clickstream data
• Internet Service Provider (ISP) and referring/exit pages

2.4 Communication Data

• Messages and queries submitted through contact forms
• Appointment booking information
• Feedback and reviews submitted through the app or website

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to medical queries and provide consultation information
• To schedule and manage appointments
• To send appointment reminders and follow-up communications
• To improve our website, mobile application, and services
• To analyse usage trends and optimise user experience
• To comply with legal and regulatory obligations
• To send relevant health information and updates (with your consent)

We do not use your personal or medical information for advertising or marketing purposes without your explicit consent.

4. Data Storage & Security

Your personal and medical data is securely stored using Zoho Creator, a cloud-based platform provided by Zoho Corporation. Zoho Creator maintains enterprise-grade security standards including data encryption in transit (TLS) and at rest.

For more information on Zoho’s data protection practices, please refer to Zoho’s Privacy Policy at: https://www.zoho.com/privacy.html

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. Access to your data is strictly limited to authorised medical and administrative staff only.

5. Data Retention & Deletion

We retain your personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by applicable law.

5.1 Retention Periods

• Contact Form & Consultation Data: Retained for 3 years from the date of submission
• Mobile App User Data: Retained for 3 years from your last interaction with us
• Appointment Records: Retained for 5 years as required by healthcare regulations
• Website Log Files (IP address, browser data): Retained for 12 months, then automatically deleted

5.2 How to Request Data Deletion

You have the right to request the deletion of your personal data at any time. To submit a deletion request:

• Email us at: [email protected]
• Use the subject line: “Data Deletion Request”
• Include your full name, phone number, and the type of data you want deleted

We will process your request within 30 days and send a confirmation once your data has been permanently deleted. Please note that we may be required to retain certain data for legal, regulatory, or medical record-keeping purposes even after a deletion request.

6. Sensitive Health Data

As a healthcare provider, we collect and process sensitive medical and health-related information. This data is treated with the highest level of confidentiality and is:

• Accessible only to authorised doctors and medical staff
• Never sold or shared with third parties for commercial purposes
• Used solely for the purpose of providing medical consultation and treatment
• Stored in compliance with applicable healthcare data protection standards

By submitting your health information through our website or mobile application, you explicitly consent to its collection and processing for the purposes described above.

7. Third-Party Services & Data Processors

We use the following trusted third-party services that may process your data on our behalf:

• Zoho Creator (Data Storage & Application Platform) – https://www.zoho.com/privacy.html
• Google Analytics (Website Analytics) – https://policies.google.com/privacy
• Facebook Pixel (Website Remarketing) – https://www.facebook.com/privacy/policy

These service providers are contractually obligated to handle your data securely and only in accordance with our instructions. We do not sell, trade, or transfer your personal information to any other third parties without your consent, except as required by law.

8. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small files stored on your device that help us analyse web traffic and personalise content.

8.1 Types of Cookies We Use

• Essential Cookies: Required for the website to function properly
• Analytics Cookies: Help us understand how visitors use our website
• Marketing Cookies: Used to deliver relevant content (e.g., Facebook Pixel)

You may disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website. For browser-specific instructions, refer to your browser’s help documentation.

9. Mobile Application

This Privacy Policy applies to both our website and our mobile application (“Matha App”) available on Android and iOS platforms. The Matha App may collect the following additional data:

• Device information (model, OS version, unique device identifiers)
• App usage behaviour and interaction data
• Push notification preferences
• Location data (only if you grant permission, used for hospital navigation)

9.1 Push Notifications

With your permission, the Matha App may send push notifications for appointment reminders and health tips. You can opt out of push notifications at any time through your device settings (Settings > Notifications > Matha).

9.2 Location Data

If you grant location permission, we may use your location solely to provide directions to our hospitals. We do not store or share your location data with any third parties.

10. Your Rights & Choices

You have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Correction: Request correction of inaccurate or incomplete data
• Right to Deletion: Request deletion of your personal data (see Section 5.2)
• Right to Withdraw Consent: Withdraw consent for data processing at any time
• Right to Object: Object to the processing of your data for marketing purposes

To exercise any of these rights, please contact us at [email protected].

11. Children’s Privacy

We are committed to protecting the privacy of children. Our website and mobile application are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If a parent or guardian believes their child has provided us with personal information, please contact us immediately and we will delete such information promptly.

12. International Users & Data Protection

If you are accessing our services from outside India, please be aware that your information may be transferred to and processed in India, where our servers are located. By using our services, you consent to this transfer.

For users in the European Union or United Kingdom, we comply with applicable data protection regulations including GDPR. You have additional rights including the right to lodge a complaint with a supervisory authority.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. We will notify you of any significant changes by:

• Posting the updated policy on our website with a new “Last Updated” date
• Sending a notification via the Matha App (if applicable)

We encourage you to review this Privacy Policy periodically. Continued use of our services after changes are posted constitutes your acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

Matha Ayurveda Eye Hospital & Panchakarma Centre
Near Civil Station, Jayaprakash Ln, Kudappanakunnu, Thiruvananthapuram, Kerala 695043

• Email: [email protected]
• Phone: +91-9847195533
• Website: https://www.mathaonline.com
• OP Timings: 9:00 AM – 5:00 PM (Appointment Only)